Windowing, or the tiered pricing and scheduling around the release of premium video content, could be on its way toward a major overhaul in 2017. As Parks Associates analyst Glenn Hower pointed out, transactional VOD and pay-per-view rentals have been declining in past years while SVOD services have continued to gain market share and customer awareness. According to Hower, households spend an average of less than $1 per month buying and renting digital video.
From the article "Year In Review: Livestreaming, Mobile Drive Online Video Space" by Ben Munson.
Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
