On the Yahoo side - there’s a collection of content resources as well, such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answers and Yahoo Games. Yahoo commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. And Yahoo Video talent includes a roster of name brand presenters including Katie Couric, Joe Zee, formerly the creative director of Elle; and David Pogue, personal tech author and a former columnist for the New York Times.
“Verizon is looking to the future,” Brett Sappington, director of research of consulting firm Parks Associates told the LA Times. “It’s about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media.”
From the article "Yahoo Auction Leans Toward Verizon" by Steve Rosenbaum.
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
