On the Yahoo side - there’s a collection of content resources as well, such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answers and Yahoo Games. Yahoo commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. And Yahoo Video talent includes a roster of name brand presenters including Katie Couric, Joe Zee, formerly the creative director of Elle; and David Pogue, personal tech author and a former columnist for the New York Times.
“Verizon is looking to the future,” Brett Sappington, director of research of consulting firm Parks Associates told the LA Times. “It’s about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media.”
From the article "Yahoo Auction Leans Toward Verizon" by Steve Rosenbaum.
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
