The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth most popular in the U.S.
Originally, the WWE had planned to do a traditional TV deal, says McMahon, but then the company started taking a closer look at its fans’ online behavior. What they learned, she says, is that WWE viewers are five times more likely to consume online media than the average person. (The WWE also boasts the second-most popular YouTube channel globally.) That data point convinced the company that, along with its live events and partnerships with USA Network and others, it should take a risk on going OTT.
From the article "WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots" by Kristen Bellstrom.
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
