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October 10, 2017
The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth most popular in the U.S.
Originally, the WWE had planned to do a traditional TV deal, says McMahon, but then the company started taking a closer look at its fans’ online behavior. What they learned, she says, is that WWE viewers are five times more likely to consume online media than the average person. (The WWE also boasts the second-most popular YouTube channel globally.) That data point convinced the company that, along with its live events and partnerships with USA Network and others, it should take a risk on going OTT.
From the article "WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots" by Kristen Bellstrom.
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...
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