The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth most popular in the U.S.
Originally, the WWE had planned to do a traditional TV deal, says McMahon, but then the company started taking a closer look at its fans’ online behavior. What they learned, she says, is that WWE viewers are five times more likely to consume online media than the average person. (The WWE also boasts the second-most popular YouTube channel globally.) That data point convinced the company that, along with its live events and partnerships with USA Network and others, it should take a risk on going OTT.
From the article "WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots" by Kristen Bellstrom.
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
