The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth most popular in the U.S.
Originally, the WWE had planned to do a traditional TV deal, says McMahon, but then the company started taking a closer look at its fans’ online behavior. What they learned, she says, is that WWE viewers are five times more likely to consume online media than the average person. (The WWE also boasts the second-most popular YouTube channel globally.) That data point convinced the company that, along with its live events and partnerships with USA Network and others, it should take a risk on going OTT.
From the article "WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots" by Kristen Bellstrom.
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
