Providing market intelligence for more than 35 years

In The News

WWE Revenue Surge Short Of Q4 Profit

WWE Network had just over 1.2 million paid subscribers at the end of the fourth quarter of 2015, a slight decline from the figure it reported at the end of the third quarter. In the United States, only Netflix, Amazon Video, Hulu and MLB.TV have larger subscription bases than WWE Network among “over-the-top” video services delivered to homes over the Internet rather than through cable and satellite TV providers, according to a Parks Associates study cited by WWE.

From the article "WWE Revenue Surge Short Of Q4 Profit" by Alexander Soule.

Previously In The News

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...