Providing market intelligence for more than 35 years

In The News

WWE Release Financial Results

Content on the WWE YouTube channel was viewed more than eight billion times which makes it the most followed YouTube channel.

WWE is also second most followed sports brand on Facebook.
Parks Associates rates the WWE Network as the fifth largest direct to consumer subscription service in the United States.

From the article "WWE Release Financial Results" by Brendan Kennelly.

Previously In The News

3 Innovative Technologies for Improving OTT QoE

OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...