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November 18, 2015
There’s no need for Netflix NFLX +1.60% to watch out, but WWE is building up some steam with its streaming service.
WWE issued a press release Thursday touting the WWE Network as a top-five Over-the-top (OTT) streaming service, based on a report by Parks Associates, a market research and consulting firm.
From the article "WWE Network Breaks Into Top Five Of Streaming Services" by Alfred Konuwa.
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A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
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“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
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