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March 31, 2016
Sprint Corp. (NYSE:S) CEO, Marcelo Claure, praised Sprint’s innovation, and said that “America’s fastest LTE network” will help customers easily access Amazon’s entertainment service. Sprint cited a research by Parks Associates, which revealed that 68% of smartphone users stream music every day. 71% of mobile phone users watch short clips, while 40% stream longer videos such as movies and shows; LTE-enabled tablets have also helped the cause for these devices. Sprint also said that 73% of its users listen to music every day, while 66% of Verizon users do the same with Sprint’s rival network.
From the article "Would You Buy Amazon Prime for $11 Per Month With Sprint?" by Saad Chandna.
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
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