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March 31, 2016
Sprint Corp. (NYSE:S) CEO, Marcelo Claure, praised Sprint’s innovation, and said that “America’s fastest LTE network” will help customers easily access Amazon’s entertainment service. Sprint cited a research by Parks Associates, which revealed that 68% of smartphone users stream music every day. 71% of mobile phone users watch short clips, while 40% stream longer videos such as movies and shows; LTE-enabled tablets have also helped the cause for these devices. Sprint also said that 73% of its users listen to music every day, while 66% of Verizon users do the same with Sprint’s rival network.
From the article "Would You Buy Amazon Prime for $11 Per Month With Sprint?" by Saad Chandna.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
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