Providing market intelligence for more than 35 years

In The News

Would You Buy Amazon Prime for $11 Per Month With Sprint?

Sprint Corp. (NYSE:S) CEO, Marcelo Claure, praised Sprint’s innovation, and said that “America’s fastest LTE network” will help customers easily access Amazon’s entertainment service. Sprint cited a research by Parks Associates, which revealed that 68% of smartphone users stream music every day. 71% of mobile phone users watch short clips, while 40% stream longer videos such as movies and shows; LTE-enabled tablets have also helped the cause for these devices. Sprint also said that 73% of its users listen to music every day, while 66% of Verizon users do the same with Sprint’s rival network.

From the article "Would You Buy Amazon Prime for $11 Per Month With Sprint?" by Saad Chandna.

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...