In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.
From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
