In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.
From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
