In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population.
Seems this OTT thing is for real.
From the article "Worldwide Over-The-Top Revenue Balloons" by Daisy Whitney.
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...
