A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.
From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.
A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks As...
"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...
Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...
A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...
