A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago, a supposition backed up by a further finding from the same study that reports 17% of current vMVPD subscribers made the switch during the last 12 months.
From the article "Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)" by Alan Wolk.
According to Parks Associates, about 70% of Americans watch a short video on their smartphone every day. I guess I believe that, but only because I'm so not that person I'm agreeing about a lifestyle...
In Spain, about three-fourths of residents have high-speed Internet. About half subscribe to broadband but not pay-TV, compared with about 16 percent in the U.S., according to the research firm Parks...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But...
