A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago, a supposition backed up by a further finding from the same study that reports 17% of current vMVPD subscribers made the switch during the last 12 months.
From the article "Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)" by Alan Wolk.
In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...
In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...
New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
