A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago, a supposition backed up by a further finding from the same study that reports 17% of current vMVPD subscribers made the switch during the last 12 months.
From the article "Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)" by Alan Wolk.
Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...
That’s especially important based on Parks Associates research that shows half of security system owners say they deal with too many false alarms, and more than 60% of respondents say their systems tr...
Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...
Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...
