A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago, a supposition backed up by a further finding from the same study that reports 17% of current vMVPD subscribers made the switch during the last 12 months.
From the article "Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)" by Alan Wolk.
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
