Providing market intelligence for more than 35 years

In The News

With Uber's misdeeds, Lyft aims to look like the good guy

Since both Uber and Lyft are private companies, they're not obliged to make their data public. So, it's unclear if Uber's scandals have affected its business and whether Lyft has gained from them.

"Seventy-five percent of ride-sharing app users report using Uber, while only 26 percent report using Lyft," said Jennifer Kent, director of research for market research firm Parks Associates. "So, Lyft absolutely has a market share gap to close."

"Exploiting Uber's poor press in recent months can only improve Lyft's brand reach and perception," Kent continued. "However, availability, pricing and app functionality are likely much more impactful on users' decision making than brand perception when choosing their preferred ride vendor."

From the article "With Uber's misdeeds, Lyft aims to look like the good guy" by Dara Kerr.

Previously In The News

3 Interesting Ways Technology is Shaping the Entertainment Industry

A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...