Since both Uber and Lyft are private companies, they're not obliged to make their data public. So, it's unclear if Uber's scandals have affected its business and whether Lyft has gained from them.
"Seventy-five percent of ride-sharing app users report using Uber, while only 26 percent report using Lyft," said Jennifer Kent, director of research for market research firm Parks Associates. "So, Lyft absolutely has a market share gap to close."
"Exploiting Uber's poor press in recent months can only improve Lyft's brand reach and perception," Kent continued. "However, availability, pricing and app functionality are likely much more impactful on users' decision making than brand perception when choosing their preferred ride vendor."
From the article "With Uber's misdeeds, Lyft aims to look like the good guy" by Dara Kerr.
Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...
Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
