They say TV has changed and people no longer want to watch stuff together in the living room. That’s not always true. You can discover new content together and still share a screen, while catching up on other stuff on the phone or tablet separately.
There’s a sense that smart TVs have the critical mass now to change the way content is delivered everywhere. Some 45 per cent of Western European broadband homes have smart TVs, according to research firm Parks Associates.
From the article "With technology mature, smart TVs help viewers discover new content" by Alfred Siew.
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
