They say TV has changed and people no longer want to watch stuff together in the living room. That’s not always true. You can discover new content together and still share a screen, while catching up on other stuff on the phone or tablet separately.
There’s a sense that smart TVs have the critical mass now to change the way content is delivered everywhere. Some 45 per cent of Western European broadband homes have smart TVs, according to research firm Parks Associates.
From the article "With technology mature, smart TVs help viewers discover new content" by Alfred Siew.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
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Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...
