In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.
From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.
The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
