In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.
From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.
More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...
However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...
