In The News

With Connected TVs Increasing, Cable Must Adapt

October 19, 2015

Parks Associates has found that 45 percent of Western European households equipped with broadband own a smart TV. Widespread adoption of the connected TV model fits the narrative of evolving, smarter TV viewing, while spelling a major shift in the market.

Germany leads European countries in smart TV ownership, with over 50 percent of its connected households jumping on the smart TV bandwagon.

Western Europe is proving an early adopter of the emerging technology. Smart TVs and their ilk – Amazon Fire TV, Chromecast, Apple TV, and Roku – are poised to reshape our relationship with our television sets. Not only will users be able to use their television like a personal computer, but connected TVs allow access to users’ preferred streaming services. The cable monopoly of our screens has officially been shattered, and the service must adapt or change to keep up.

From the article "With Connected TVs Increasing, Cable Must Adapt" by Kyle Piscioniere.

Previously In The News

Starbucks has the most-used mobile payment app

Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...

‹
1
2
...
240
241
242
243
244
245
246
...
719
720
›