Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers also subscribe to OTT services like Netflix through their pay-TV provider.
The expanding relationship between Comcast and Netflix demonstrates the shifting video business landscape. In the not too distant past, Comcast and Netflix weren’t as friendly. They were involved in a high profile peering/interconnection dispute, which was eventually settled in 2014.
From the article "With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship" by Bernie Arnason.
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
