Providing market intelligence for more than 35 years

In The News

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price."

And that’s why Verizon’s 1 Gpbs pledge for fixed wireless is so important. The 1 Gbps speed is rapidly becoming the de facto residential broadband gold standard, and Verizon is promising that it can reach that benchmark wirelessly. You have to admit that’s pretty impressive; Google Fiber launched in 2011 and here we are just seven years later with a completely wireless alternative to last-mile fiber.

From the article "With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition" by Mike Dano.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...