As wireless providers continue to up their unlimited data plan options, more predictions are flowing around how many wired broadband subscribers might abandon their service in favor of full-on dependence to mobile data. For example, in February, Parks Associates suggested in its “360 View: Mobility & the App Economy” report that 10 percent of U.S. broadband households might cancel their fixed broadband service in the next year or so, and lean on wireless services alone.
From the article "Wireline Substitution: How Much of a Threat Are Unlimited LTE Data Plans?" by Laura Hamilton.
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
