A study done by Parks Associates found that subscribers of fixed wireless internet from mobile network operators were more satisfied with the price of service than fiber or cable subscribers. The study found that 66% of subscribers that get 5G or LTE FWA from mobile providers consider their prices to be fair or good.
From the article, "Wireless Internet Providers Reap High Satisfaction Ratings in Yet Another Study" by Laura Stepanek
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...
