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February 08, 2016
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV.
Hulu has set itself apart by offering new TV episodes faster than its rivals; making viewers wait longer could limit its appeal.
'Hulu's DNA has been recent episodes of TV shows,' said Glenn Hower, an analyst at the research firm Parks Associates.
From the article "Will TV Networks Cripple Streaming Sites? Time Warner Could Delay Key Shows From Hulu And Other Services" by www.dailymail.co.uk
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
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