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February 08, 2016
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV.
Hulu has set itself apart by offering new TV episodes faster than its rivals; making viewers wait longer could limit its appeal.
'Hulu's DNA has been recent episodes of TV shows,' said Glenn Hower, an analyst at the research firm Parks Associates.
From the article "Will TV Networks Cripple Streaming Sites? Time Warner Could Delay Key Shows From Hulu And Other Services" by www.dailymail.co.uk
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
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