The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.
From the article "Will the box office ever come back?" by Brian Cooley.
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
