The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.
From the article "Will the box office ever come back?" by Brian Cooley.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
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