The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.
From the article "Will the box office ever come back?" by Brian Cooley.
New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...
During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...
In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...
Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
