The flood of new competitors in the streaming-media device race -- joining stalwarts Roku and Apple TV have been the $35 Chromecast from Google and the high-end Fire TV box from Amazon -- underscores the opportunity companies see in tapping the rise in demand to watch streaming video. Though Roku as a company is smaller than those rivals, its devices stand out because of elements like its massive catalog of channels.
Roku's system is approaching 2,000 channels and adds about seven to 10 more a week. That breadth of content on a system praised for its responsiveness and ease of use is a factor in Rokus continuing to show the greatest usage among people who stream media to their TVs, according to researcher Parks Associates.
From the article "Will Roku bring smart TVs into the cool crowd?" by Joan E. Solsman.
As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...
