New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers.
New data released by Parks Associates shows that Netflix and Prime Video are not just some of the largest streaming services in the world, they have the most loyal customers as well. Parks’ numbers indicate that both streamers can claim an average duration per subscriber of more than four years. That’s more than double the average duration of streaming services like Paramount+, Disney+ and Max.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” Parks Associates’ Eric Sorensen said. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content.”
The customer loyalty data from Parks shows why Netflix and Prime Video might be in the best position of all as the Streaming Wars end, and the Age of Aggregation begins.
From the article, "Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?" by David Satin
New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View...
The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Am...
20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. Parks Associates’s new report TV Services: Changing the Channel Pack...
Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...
