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February 18, 2017
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner with the company operating the assistant, or design their app to integrate with the assistant. So Spotify will stream music upon request via Alexa, and Honeywell’s smart-home thermostat, via Assistant, will bump up the temperature 15 minutes before Grandma’s expected arrival.
For providers, “if there is a competitive advantage to be gained, then absolutely they will do it,” said Parks Associates.
From the article "Will One Bot Rule Them All?" by Ethan Baron.
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
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