Time Warner depends on traditional pay TV distributors to carry — and pay for — its fleet of Turner networks including TNT, TBS, and CNN. Execs have also said that HBO’s best growth opportunities come from working with cable and satellite to persuade their customers to pick up the premium channel.
Prospects for greater collaboration likely would diminish if HBO offered a product that encouraged pay TV subscribers to cut the cord. That’s a real concern, research firm Parks Associates said in January based on a survey of 10,000 U.S. broadband households. It found that 17% might subscribe to an HBO streaming service — with 91% of them current pay TV subscribers. The kicker: About half, the firm said, “would cancel their pay-tv service after subscribing” to the HBO service.
From the article "Will HBO Team Up With Apple For Online Service Launch?" by David Lieberman.
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...
A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...
