Time Warner depends on traditional pay TV distributors to carry — and pay for — its fleet of Turner networks including TNT, TBS, and CNN. Execs have also said that HBO’s best growth opportunities come from working with cable and satellite to persuade their customers to pick up the premium channel.
Prospects for greater collaboration likely would diminish if HBO offered a product that encouraged pay TV subscribers to cut the cord. That’s a real concern, research firm Parks Associates said in January based on a survey of 10,000 U.S. broadband households. It found that 17% might subscribe to an HBO streaming service — with 91% of them current pay TV subscribers. The kicker: About half, the firm said, “would cancel their pay-tv service after subscribing” to the HBO service.
From the article "Will HBO Team Up With Apple For Online Service Launch?" by David Lieberman.
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
