Time Warner depends on traditional pay TV distributors to carry — and pay for — its fleet of Turner networks including TNT, TBS, and CNN. Execs have also said that HBO’s best growth opportunities come from working with cable and satellite to persuade their customers to pick up the premium channel.
Prospects for greater collaboration likely would diminish if HBO offered a product that encouraged pay TV subscribers to cut the cord. That’s a real concern, research firm Parks Associates said in January based on a survey of 10,000 U.S. broadband households. It found that 17% might subscribe to an HBO streaming service — with 91% of them current pay TV subscribers. The kicker: About half, the firm said, “would cancel their pay-tv service after subscribing” to the HBO service.
From the article "Will HBO Team Up With Apple For Online Service Launch?" by David Lieberman.
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Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
