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Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Amazon Fire TV could generally count on the most popular streaming apps to be there. That wide app support is one of the reasons Roku and Fire TV have come to dominate the market for streaming devices and smart TVs. Together, the two companies made up 70% of all the streaming devices installed in the US last year, according to Parks Associates.
From the article "Why your Rokus and Fire TVs are missing those big, new streaming apps" by Joan E. Solsman.
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
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