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February 01, 2016
In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analyst Parks Associates predicts that 330 million 4K UHD TVs will have been sold worldwide by the end of 2019. Not least because prices of 4K TVs are plummeting so far and so fast that it’s hard to see there being any space left in the TV market for HD TVs for more than the next couple of TV generations.
From the article "Why You Shouldn't Buy A New TV For Super Bowl 50" by John Archer.
New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...
During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...
In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...
Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
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