In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analyst Parks Associates predicts that 330 million 4K UHD TVs will have been sold worldwide by the end of 2019. Not least because prices of 4K TVs are plummeting so far and so fast that it’s hard to see there being any space left in the TV market for HD TVs for more than the next couple of TV generations.
From the article "Why You Shouldn't Buy A New TV For Super Bowl 50" by John Archer.
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
