Thursday night games are the ideal platform to experiment with this new form of sports streaming, says Glenn Hower, a research analyst at Parks Associates, a consumer technology market research firm based in Dallas. “Despite the success of the league’s other prime-time offerings with Sunday Night Football and Monday Night Football, Thursday nights haven't resonated the same with viewers,” Hower wrote in an email. With social events and the weekend on the horizon, it is harder to attract viewers for three-and-a-half hours weekly, Packard says. Millennials, especially, aren't likely to sit through a Thursday night game, he says, making Twitter access — which fans can access from most mobile devices at any time — appealing to that demographic.
From the article "Why The Twitter-NFL Deal Will Have Fans Cheering" by Kathleen Burke.
Additionally, a Parks Associates study conducted November 2022, found that roughly 45% of broadband internet households added some “major energy-saving device” to their home in 2021. From the artic...
Parks Associates, an American research firm, carried out a survey and noted that as of the end of 2021, 14% of homes with access to the internet had a network-connected security camera, while 15% of h...
The free Smart Living: Elevating the Resident Experience white paper from Parks Associates highlights new ways to serve the resident with enhanced experiences across all property classes. It investiga...
The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels a...
