Thursday night games are the ideal platform to experiment with this new form of sports streaming, says Glenn Hower, a research analyst at Parks Associates, a consumer technology market research firm based in Dallas. “Despite the success of the league’s other prime-time offerings with Sunday Night Football and Monday Night Football, Thursday nights haven't resonated the same with viewers,” Hower wrote in an email. With social events and the weekend on the horizon, it is harder to attract viewers for three-and-a-half hours weekly, Packard says. Millennials, especially, aren't likely to sit through a Thursday night game, he says, making Twitter access — which fans can access from most mobile devices at any time — appealing to that demographic.
From the article "Why The Twitter-NFL Deal Will Have Fans Cheering" by Kathleen Burke.
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
5G Fixed Wireless Access (FWA) is the top-ranked 5G use case among consumers globally—as long as it performs as well as current broadband services, according to new research released by Nokia. ...
