Thursday night games are the ideal platform to experiment with this new form of sports streaming, says Glenn Hower, a research analyst at Parks Associates, a consumer technology market research firm based in Dallas. “Despite the success of the league’s other prime-time offerings with Sunday Night Football and Monday Night Football, Thursday nights haven't resonated the same with viewers,” Hower wrote in an email. With social events and the weekend on the horizon, it is harder to attract viewers for three-and-a-half hours weekly, Packard says. Millennials, especially, aren't likely to sit through a Thursday night game, he says, making Twitter access — which fans can access from most mobile devices at any time — appealing to that demographic.
From the article "Why The Twitter-NFL Deal Will Have Fans Cheering" by Kathleen Burke.
Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...
Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in th...
In 2023, Parks Associates claimed that 20% of American households now have video doorbells. From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...
Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...
