The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates.
Parks Associates said this indicates that consumers increasingly value integration and interoperability across various smart devices and platforms. Additionally, they want to control all devices under a single hub or interface.
"Consumers are increasingly looking for comprehensive offerings that go beyond hardware," said Elizabeth Parks, president and CMO of Parks Associates. "Subscription-based services such as cloud storage, remote monitoring and enhanced features are now critical differentiators. Companies are capitalizing on service revenue as a significant and stable income stream while solidifying customer loyalty."
Parks Associates is traveling to Las Vegas on Jan. 9, 2024, to participate in the 18th annual CONNECTIONS Summit at CES 2024. The company said it will present its latest smart home and security research findings during the event.
From the article, "Why the Matter standard is becoming critical in smart home purchases" by Peter Brown
A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data wi...
A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more....
Fueling the interest in monitoring aging relatives remotely are some compelling demographics. By 2020 about 45 million Americans will be caring for 117 million seniors, spending on everything from foo...
Google Home and most recently Amazon’s Alexa can tell whose voice is talking to it so it can respond to the right person, making the voice assistants even more personally tuned. Around 11% or so of...
